Act-On is a growth marketing platform designed competing with the likes of Hubspot and Pardot. My team at Matter was tasked with rebranding Act-On to look, feel, and sound like a future focused technology company as their brand had fallen years behind their competitors. We started with strategy and messaging and on top of that layered a new logo and brand system. Everything was brought to life through a new website, digital demo experience, brand anthem video, case studies, presentations, and campaigns.
CD: Nik Barkley
AD: Ben Leece
UX/IA: Ben Leece
Design: Ben Leece
Copy: Rory Nolan