Flip is a book discovery app that leverages AI to scan millions of published titles, compare similarities to books you have read and loved, and make new book recommendations based on these similarities. My team was tasked with strategy, branding (including naming, voice and tone, and visual identity), and promoting the app through digital, social, and influencer campaigns.
CD: Nik Barkley
AD: Ben Leece
UX: Ben Leece
Design: Ben Leece/Nicole Raccuia
Copy: Rory Nolan/Madison Jozefiak