Good Dogg Beverage makes craft seltzers and mixed drinks with zero sugar, while donating a portion of all proceeds to dog focused charitable causes like service dog training and adoption. They had been working with a small local agency but needed the services of a larger, more nationally focused team to help grow awareness across the US. My team at Matter worked with Good Dogg on a new brand system and brand awareness campaign, as well as their summer seltzer campaign.
CD: Nik Barkley
AD: Ben Leece
Design: Nicole Raccuia
Copy: Blair Nodelman